{"id":8824,"date":"2026-02-18T15:25:38","date_gmt":"2026-02-18T14:25:38","guid":{"rendered":"https:\/\/www.ase-edv.eu\/glossar\/crm\/"},"modified":"2026-02-18T15:25:38","modified_gmt":"2026-02-18T14:25:38","slug":"crm","status":"publish","type":"glossar","link":"https:\/\/www.ase-edv.eu\/de\/glossar\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"_acf_changed":false,"_bigglossary_disable_autolink":false,"definition":"CRM (Customer Relationship Management) bezeichnet Strategien, Prozesse und Software zur systematischen Betreuung von Kunden und Interessenten. Ein CRM-System b\u00fcndelt alle relevanten Informationen \u00fcber Kontakte, Angebote, Auftr\u00e4ge und Aktivit\u00e4ten an einer Stelle.\r\n<h2>Funktionen eines CRM-Systems<\/h2>\r\nTypische Module sind Kontakt- und Firmenmanagement, Vertriebs-Pipeline, Angebots- und Auftragsverwaltung, Marketing-Automation, Kampagnenplanung sowie Service- und Ticketing-Funktionen. Moderne CRMs lassen sich tief mit ERP, Webshop und E-Mail-Marketing verzahnen.\r\n<h3>Nutzen f\u00fcr Vertrieb und Service<\/h3>\r\nEin gut eingef\u00fchrtes CRM erh\u00f6ht die Abschlussquote, verk\u00fcrzt Reaktionszeiten im Service und sorgt f\u00fcr eine konsistente Kundenkommunikation. Entscheidend sind saubere Stammdaten, klare Prozesse und eine Akzeptanz im Vertrieb \u2013 Technik allein ersetzt keine Vertriebsdisziplin.","buchstabe":"","verlinkt_mit":"CRM, Customer Relationship Management, Kundenmanagement, System zur Verwaltung von Kundenbeziehungen","footnotes":""},"class_list":["post-8824","glossar","type-glossar","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM - A.S.E. Ebner und Partner GmbH<\/title>\n<meta name=\"description\" content=\"Das A.S.E. ERP-Glossar: Fachbegriffe aus ERP und Geb\u00e4udereinigung einfach erkl\u00e4rt. 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